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June 11, 2020

3 Tips for Creating Instagram Content That Connects

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We all want to post and create Instagram content that actually connects and resonates with our ideal client or audience. But, how exactly can you make sure to create that type of content for your Instagram feed? Today I’m sharing 3 tips to help give you ideas for creating connective content that your audience will love and actually engage with.

1) Create before you consume

This little gem of wisdom comes from Jenna Kutcher and has always been a big winner and a great piece of advice to follow when it comes to Instagram content. Creating content before you consume helps you come from a more authentic place, and not from a place of comparison. This will ultimately lead to more connective content.

2) Review your most connective content

Take a look at the most connective content you’ve put out. Your most connective content is the content that received the most comments, not likes. Comments are what matters here. If someone truly connects with a piece of content, they are going to comment, not just double-tap!

Find your posts over the last 3, 6, or 12 months with the most comments and try to analyze why those particular ones connected so well with your audience.

Use that content to brainstorm ideas for new content that will perform just as well.

Tips for Creating Instagram Content That Connects

3) Stop unintentional posting!

What is unintentional posting? Posting something just to post without any thought or strategy behind it. You’ve probably had it happen where you suddenly think to yourself, “I haven’t posted on Instagram all week, let’s grab this photo and quickly write a caption.”

If you’re not posting with intention, you are just wasting your time creating content that won’t connect. It’s not possible to make real, long term, and authentic connection or impact by posting things that had no thought process behind them.

It’s always quality over quantity!

Which tip is your favorite? Have you found a significant difference in how your audience connects with your content after implementing these 3 Instagram content steps? I’d love to hear your thoughts in the comments!

How to Create Great Instagram Content

If you’re still feeling stuck, I’m here to help! You can download a copy of my 30 FREE Instagram prompts for wedding photographers to help you craft the perfect caption and CTA for your audience. I also offer my signature program, a 90-day action plan, which will help you get some clarity and a 90-day roadmap for your business!

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