Did you know that Instagram consumption has increased by 76% since March? Growing your audience on Instagram just became so much more attainable! You need to be able to nurture your community to truly see organic growth. Here are the top 3 ways you can engage your audience on Instagram and build connections!
So often, I find people are focused on “more, more more” when it comes to likes, followers, and comments. Still, they are completely ignoring the fact that they already have hundreds or thousands of followers. Nurturing means building connections and relationships with the audience and community you already have!
Think about who you engage with regularly and why.
I’d bet it’s because these people make you feel like you know them. You’ve become invested in their personal lives as well as their business. That’s CONNECTION!
2) Reply to Every Single Comment
This is the easiest way to nurture your community, and it doesn’t take much time at all. Let’s face it, sometimes social media in general can be time-consuming, but nurturing your community doesn’t have to be. If someone leaves a comment, that’s a BIG deal, and you should be replying to as many as possible.
Treat others how you want to be treated.
3) Appreciate Your Audience
As long as a person has a public profile, every time someone follows me on Instagram, I will go like and comment on their feed. If I have the time, I might even send a quick video DM as a thank you to open up the lines of communication and connection.
Are you regularly engaging with your community’s content and building community through responding to your current audience? Show them some love! Social media engagement doesn’t need to take a ton of time. Start with a goal in mind, or give yourself 10-20 minutes per day just to respond to your audience’s direct messages or comments on your posts. Then, go spread some love on their latest posts, too.
Building these connections and relationships is the best way to create longterm fans.
If you’re still feeling stuck, I’m here to help! You can download a copy of my 30 FREE Instagram prompts for wedding photographers to help you craft the perfect caption and CTA for your audience. I also offer my signature program, a 90-day action plan, which will help you get some clarity and a 90-day roadmap for your business!