I bit off more than I could chew again.

I had a boss’ boss once who, in all transparency, wasn’t a great leader or person really but that’s a story for another day. But she used to make a joke after reading bad sales reports at our weekly staff meeting. She’d say, “If only we lowered expectations, we’d be doing so great!”

I’ve set a lot of really high expectations for myself lately. And fallen short of them.

I was thinking about this joke this morning because truly, I wouldn’t feel like such a total loser if I just lowered my expectations.

And this is the funny, twisted part of being an entrepreneurial spirit – at least for me. When you see what happens when you use your potential, you fly and soar so high on it. And when you fall short, you sink, deep, deep, deep into a wasteland where your potential used to be. It’s part of the rollercoaster. It’s part of the lifelong game when everything sits on your shoulders. The failures, the glory, the praise, the mistakes, the freedom – it’s yours to bear and yours alone.

When I left my corporate job in 2017 to pursue entrepreneurship it was because I wanted to live on my terms – not someone else’s. I thought that simply meant not working for a company or someone else. But soon enough, I started working on someone else’s term again. I saw entrepreneurs I aspired to be and I started working and living on their terms so I could get to their level. My biggest, biggest mistake.

Truthfully, I am so over the glamorization of entrepreneurship. I’m so sick of seeing things like “I’m building my empire” with a photo of someone at a coffee shop. I’m so over the staging of social media as a show for marketing purposes. I’m so over copycat culture. And I’m guilty of it. All of the above. None of this is me. None of this is authentic to who I am or who I want to be.

So no more. I am done with that. I am tuning the rest of the world out so I can build what I want. On my terms. Create my own milestones. My own timeline. My own expectations. My own rules.

What does this mean? It means you can expect to see more of my heart, my truth, more realness. The real highs, the real lows. The gritty behind the scenes. My bad, bad jokes. I want to breathe fresh air into this space. But most of all, I just want to bring all of the versions of myself to life.

I am so grateful to have you on this wild ride. And I am cheering for you, always.

XO
Casey 

P.S. Please know that I still love you and am cheering for you if you are building your empire in cute coffee shops. I’ve felt like that’s the image I needed to portray to be successful and it’s just not me. You keep doing you.