An amazing inquiry comes in and you’re SO excited this couple wants to talk to YOU on the phone about photographing their wedding butttt you have NO idea what the HECK to say to them.
Your palms get sweaty at the thought and you’re just so nervous you think you’ll totally blank and blow your shot if they talk to you. Sound familiar?
Selling yourself on the phone can be super intimidating at first but the more you do it – the better you’ll become and the more weddings you’ll book because of it.
I book around 75% of the couples I speak to on the phone – that’s the majority. I often have a couple pay their deposit just hours after talking to me. A little prep and practice go a long, longgg way.
First, why are phone calls even necessary?
Welp, let me tell you this. Would you give someone you’ve never even spoke to on the phone, THOUSANDS of dollars? Probably not. So why expect your clients to do the same. If you want to charge a premium for your service, the experience you provide better match it. Plus, this is actually an opportunity for YOU to figure out if the client is a good fit for you.
Practice creates confidence.
“Giving good phone” as they would say back in my PR girl days is pretty major for most careers and it was while in PR that I got the practice and confidence to pitch ideas over the phone. I’ve also interviewed for dozens of jobs over the phone and by the time I left corporate MAN was I a pro at that. Confidence will come with practice. Practice just by saying your pitch aloud to your dog. You think I’m joking but I’m dead serious. I rewrite my sales pitch probably twice a year and I will stand up and read it aloud over and over again so that when I say it to a client, I’m super comfortable with it.
Talk like friends!
Be conversational. This is not an interview but try to keep it casual and professional. If you have something in common, talk about it! You want to connect with potential couples to make them feel comfortable with you before you get into your sales pitch.
Do you want my “What the heck to say on the phone?” FREEBIE?! It includes my question and topic checklist AND an example script of what an average phone call looks like with my clients.