Instagram is a valuable social media platform for business owners, and especially wedding photographers. Instagram engagement is important for growth on the platform. Luckily, there are several ways that you can boost your Instagram engagement!

“I can’t beat the algorithm.”
“Instagram isn’t social media anymore.”
“No one sees my post.”

These are all things I see all over the interwebs every single day.

What would it feel like if you were excited to open your Instagram app? What would it mean for your business if you had a truly engaged Instagram community? Picture yourself excitedly opening your IG app to find genuine comments from your community that you can’t wait to respond to. This REALLY does happen and it can happen for you, too!

Let’s make this your reality with 3 EASY changes to make to your approach to Instagram right now.

Refresh Your Hashtags

GUYS. Stop copying and pasting the same 30 hashtags on every image. First, you’re not going to get new followers that way if you always hit up the same group of people. Take 1 minute to add 10-15 relevant hashtags to each post and WATCH the likes and comments roll in.

Engage With Your Audience

Schedule 5-10 minutes a day to comment on other people’s photos. No one is going to comment on your content if you’re not out there commenting and engaging first. Use the golden rule here and treat people how you want to be treated. And put it on your calendar to make sure it HAPPENS.

Connect With Your New Followers

Like, comment on a photo from every single new follower you get. If you want an engaged following or if you ever want to sell to your Instagram audience, start off the relationship on the right foot and give some love back. Sure, maybe they will unfollow you in a few days but supporting another human behind the squares will make you feel AWESOME, I promise.

BONUS: Send a quick video DM to people you love following or who are your most engaged followers thanking them. I love doing this because it takes less time than commenting and makes a bigger impact.

I want you to win. I want you to enjoy using the tiny squares app again. I hope you implement all of these and SEE the change in your community and your growth on Instagram.